Emma Volard reveals new single ‘Femininity’

Posted by: operativejp on August 28, 2020

Melbourne’s neo-soul powerhouse Emma Volard reveals new single ‘Femininity’
– an empowering anthem that narrates the female experience… a reclamation of power, strength and beauty

“As females, realistically we have all been subject to comments and actions that have belittled,
stigmatised and diminished our sense of womanhood and integrity. In my case, this has seen
me: being asked to “smile more” and wear more “feminine clothes” and asked “why don’t you
wear makeup?” and most recently being told by a male photographer that said, “I usually take
photos of hot skinny girls, so this is out of my comfort zone.” – Emma Volard

Melbourne artist Emma Volard is gearing up to lay down another epic slap of social-soul on her
latest rhythmic groove, ‘Femininity’. With her music deeply rooted in seeking justice and

storytelling with strong political, environmental and personal undertones, Emma Volard is one-
upping herself on her most vulnerable, honest and empowering single to date. Slated for

release Friday 28 August, ‘Femininity’ explores gender equality and empowerment in the
music industry and beyond, whilst offering women both a shoulder to lean on and a killer

soundtrack to revolt to.

 

In a time where women are banding together to seek the strength and courage to speak out
about their lived experiences of stigmatisation, harassment, hyper-sexualisation and
degradation, Emma felt compelled to provide a voice for those who may be struggling to find
their own. ‘Femininity’ is this voice – a hard-hitting joint that expresses the omnipotent force of
the female gender. In this track, Emma has put together an all star line-up with an overwhelming
percentage of female identifying artists including Allysha Joy on backing vocals, Elle Shimada
on violin and Bumpy in the backing choir. This group of musical collaborators also includes
drummer Jordan Pereira (Nasty Mars), percussionist Lucky Pereira (Close Counters) and
Jake Amy (The Mamas). The track’s mixing finesse was executed by computer music innovator
Moses Carr and mastered by the world-renowned engineer Nick Herrera, the producer of the Grammy Award Nominated Hiatus Kaiyote Album Choose Your Weapon.

“In the wake of recent events regarding a predatory male photographer and the rampant
exploitation of women in the music industry, women are experiencing a collective trauma for
those who have been affected by hyper-sexualised and belittling comments and actions. It has
become clear to me that many men in the industry are using their power to take advantage of
women in vulnerable positions. In no circumstance is this okay, systemic sexism and ignorance
is no longer an excuse. We need to fight this together, we need men to be our allies not our
gender’s undoing. This is not the case with all men – I would never want to discredit the men
who are challenging social norms, facilitating discourse and fighting for equality. We need to
support women and non-gender conforming people, but most importantly we need to support

each other.” – Emma Volard

In only a year Emma Volard has made huge waves in the Melbourne music scene, playing
festivals such as Brunswick Music Festival, Ocean Sounds, Isol-Aid Festival and Leaps
and Bounds alongside nominal artists REMI, Emma Donovan and The Bamboos, and has
been featured on Gilles Peterson’s Worldwide FM alongside artists such as Sampa the
Great. Emma’s vulnerable personal lens in the industry shows a sensitivity towards life’s foibles

that she believes is influenced by the presence of her non-verbal severely autistic and epileptic
sister Adelaide in her upbringing. Through her distinct lyrical expression and incessant groove,
Emma hopes to continue to provide a voice for not only her sister but a voice for change in

today’s modern diaspora; a voice for those who aren’t heard.

‘Femininity’ is out Friday 28 August

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